ABOUT
Meet Brighid Docherty, a creative professional with experience in both in-house and agency settings. She's your design collaborator, seamlessly blending leadership with team play to craft solutions that truly stand out.
Brighid navigates the Adobe Creative Suite with precision, respecting brand guidelines while injecting fresh messaging across various industries—from insurance and gaming, to healthcare, finance, and more. Her track record boasts not just a keen eye for detail but a string of award-winning projects.
Beyond the design desk, you'll find Brighid under the spotlight of community theatre or enjoying downtime with her fiancé and two cats.
Dedicated to delivering results that surpass expectations, Brighid is here to take your brand to the next level.
CAREER & EXPERIENCE
Senior Designer/Art Director Decker
2021 - Present
As Senior Designer/Art Director at Decker, Brighid develops original concepts and provides prepress-quality final deliverables. She oversees the art direction of her team's production artist, motion designer, and web developer, utilizing her ADA compliance and UX/UI knowledge to wireframe and design websites for a variety of clients. Brighid maintains existing brand standards and injects new life into new brands and branding refreshes, while utilizing her hands-on knowledge of the Adobe Creative Suite to execute projects and direct others. She collaborates across her organization to drive up standards of digital creativity. Brighid introduced a holistic approach to design, considering end-user needs and client goals, while maintaining industry best-practices and delivering high-quality final pieces.
Under Brighid's art direction and lead design, the work she and her team produced received recognition with the following awards:
2024, The 63rd Annual Hatch Awards (Boston)
GOLD Poster Series
”In-Chair Reviews,” Mendota Heights Family DentalFinalist for Best in Show
”In-Chair Reviews,” Mendota Heights Family Dental
2023, AdClubCT
BEST IN SHOW 2023
“Scratch Ticket TV," CT LotteryGOLD TV (Single Ad) $10-50k
“Scratch Ticket TV,” CT LotteryGOLD Integrated Consumer Campaign
GOLD Integrated Online/Digital Campaign
GOLD Social Media Campaign
GOLD TV (Single Ad) Over $50k
“The Spirit of Winning,” CT LotteryBRONZE Digital & Social Website
“The Spirit of Winning,” CT LotteryBRONZE Integrated Consumer Campaign
“Casino Action,” CT LotteryPLUS 14 MERIT awards for “Casino Action,” “Fast Play,” “Your Ticket to Possible,” and “Coins” for the CT Lottery across various platforms.
2022, AdClubCT
SILVER Best of Social Media
“Flex Your Mathleticism,” CT LotteryBRONZE Best Integrated Consumer Campaign
“WIC is More,” CT WICMERIT Awards – Billboards
“2nd Chance,” CT Lottery
2021, AdClubCT
MERIT Awards – Web Design
“Spread a Little Holiday Cheer,” CT Lottery
Designer, Cronin & Co
2020 - 2021, Mid-Level Designer
2018 - 2020, Studio Designer (Production Focus)
At Cronin, Brighid carried design projects from concept to completion, striving to create innovative, original designs that consistently met client goals while maintaining brand standards across digital and print platforms. Her work included designing websites, producing print materials, retouching photos, refreshing brands, creating online ads, and custom illustrations.
For Cronin’s largest client, Amica Insurance, she led design initiatives, directing and executing the responsive consumer resource website and collaborating on the brand refresh.
Brighid was also the primary design resource for ongoing web maintenance and digital marketing, and she served as the lead print production designer. Brighid is an expert in using Adobe Photoshop, Illustrator, and InDesign, and she has proficient knowledge of Sketch App and working knowledge of Adobe Lightroom.
Clients included (but were not limited to): Amica Insurance, Dartmouth-Hitchcock Health, Harvard Pilgrim Insurance, Liberty Bank, Silver Hill Hospital, State of Connecticut Governor’s Office, TIAA-CREF, Zinburger, and more.
Brighid led designs for AdClubCT awarded pieces, including:
GOLD, Best of Healthcare Industry
“Stay Strong, Masks On,” Dartmouth Hitchcock Health 2021GOLD, Best of COVID-19 Communications
“Stay Strong, Masks On,” Dartmouth Hitchcock Health 2021GOLD, Special Awards: Creativity
“Stay Strong, Masks On,” Dartmouth Hitchcock Health 2021BRONZE Best of Financial Industry
“PathwaysByAmica.com”, Amica Insurance 2021BRONZE Posters Series (3-5)
“Yard Goats Vaccines Posters,” State of CT, 2021SILVER Online Video Campaign
“Stay Safe, Stay Home,” State of CT, 2020
Art Director [Contract], PenangBenny Consulting
2021 - 2022
As a contract-based Art Director, Brighid took charge of the entire creative process, from conception to final product delivery. She generated innovative ideas and provided strategic direction based on industry trends. Collaborating with a talented, multidisciplinary team, she oversaw the development of various graphic deliverables for both B2B and B2C audiences. Her responsibilities included brand implementation, website design, and print asset production. With her leadership, the team produced high-quality projects that met and exceeded client expectations.
Graphic Designer, Sportika Export
2016 - 2018, Brand Designer/Visual Strategist
2014 - 2016, Junior Designer
Brighid led brand initiatives for Sportika Export’s global presence, establishing visual cohesion across diverse print and digital assets. She delivered a wide range of design services, including brand design, print advertising, packaging, label design, convention booth setups, point-of-sale displays, social media, web design, merchandise, email marketing, and presentations. Brighid collaborated closely with sales teams to tailor campaigns for international markets, ensuring cultural relevance and consistent brand messaging. She created brand guidelines implemented across various touchpoints, enhancing Sportika’s recognition worldwide. Brighid managed projects from concept to execution, overseeing cohesive storytelling.
She had the opportunity to feature her work in various publications and events, including:
Arnold Sports Festival, Australia, 2018
ExpoFitness, Colombia 2016-2018
Muscular Development, Latin Am. 2015-2018
IWF Expo, China, 2018
ChinaFit, China, 2016-2017
Expo Salud Y Deportes, Honduras, 2016-2017
Mr. Región Norte, Dominican Rep. 2015-2017
Mr. Olympia, USA, 2015-2016
Flex Magazine, USA, 2015-2016
Freelance Designer, Various Clients
Opera House Players, 2019
Website design, implementation, & upkeep tutorial.
Yankee Holler, 2016 - 2019
Logo design, brand implementation, album art, website design, merchandise design.
The Practice of Elizabeth C. Schockmel, Psy.D.
Capital Psychiatric Associates, 2016
Website design, implementation, & upkeep tutorial.
Maria College of Albany, 2014
RN Completion Program multimedia advertising campaign.
Western Michigan University, 2012
Biogeochemistry, July 2012, vol. 109, cover art & illustration.
Volunteer Designer, Various Clients
Opera House Players, 2018-2020
Poster designs for use in set decor; website maintenance.
Manchester Musical Players, 2015
Print advertisements, program cover, crew t-shirt design.
Catherine Cummings Theatre, 2012 - 2014
Print advertisements, souvenir poster designs & illustration, crew t-shirt design, program layout, set design assistance.
