MEET BRIGHID DOCHERTY:

For 10 years, I’ve worked in both in-house and agency settings, helping brands find their voice and stand out in competitive markets. My greatest passion is branding; creating identities that are not only visually striking but strategically sound. Whether shaping a new brand, refining an existing one, or helping a brand reach new audiences, I believe the best design is rooted in smart, simple ideas that connect with real human beings.

As a hands-on designer with the capacity for conceptual direction, I’ve built campaigns that push creative boundaries while respecting brand integrity. 

Let’s make something great together.

 

CAREER & EXPERIENCE

Senior Designer, Art Director Decker

2021 - Present

As a Senior Designer/Art Director hybrid, I drive concept development and deliver polished, prepress-ready work. I lead the art direction for a production artist, motion designer, and web developer, balancing ADA compliance, UX/UI expertise, and brand storytelling to create engaging digital experiences. I am the sole brand system designer on my team. From refreshing existing brands to building new ones from the ground up, I apply a holistic approach – aligning design with strategy, user needs, and industry best practices. Always hands-on, always raising the bar for digital creativity.

Under my art direction and lead design, the work my team and I produced received recognition with the following awards:

2024, The 63rd Annual Hatch Awards (Boston)

  • GOLD Poster Series
    ”In-Chair Reviews,” Mendota Heights Family Dental

  • Finalist for Best in Show
    ”In-Chair Reviews,” Mendota Heights Family Dental

2023, AdClubCT

  • BEST IN SHOW 2023
    “Scratch Ticket TV," CT Lottery

  • GOLD TV (Single Ad) $10-50k
    “Scratch Ticket TV,” CT Lottery

  • GOLD Integrated Consumer Campaign
    GOLD Integrated Online/Digital Campaign
    GOLD Social Media Campaign
    GOLD TV (Single Ad) Over $50k
    “The Spirit of Winning,” CT Lottery

  • BRONZE Digital & Social Website
    “The Spirit of Winning,” CT Lottery

  • BRONZE Integrated Consumer Campaign
    “Casino Action,” CT Lottery

  • PLUS 14 MERIT awards for “Casino Action,” “Fast Play,” “Your Ticket to Possible,” and “Coins” for the CT Lottery across various platforms.

2022, AdClubCT

  • SILVER Best of Social Media
    “Flex Your Mathleticism,” CT Lottery

  • BRONZE Best Integrated Consumer Campaign
    “WIC is More,” CT WIC

  • MERIT Awards – Billboards
    “2nd Chance,” CT Lottery

2021, AdClubCT

  • MERIT Awards – Web Design
    “Spread a Little Holiday Cheer,” CT Lottery


Designer, Cronin & Co

2020 - 2021, Mid-Level Designer
2018 - 2020, Studio Designer (Production Focus)

At Cronin, I tackled design projects from concept to execution, producing innovative, brand-driven work across digital and print platforms. I led design efforts for Amica Insurance, directing the responsive consumer resource website and supporting a comprehensive brand refresh.

My role extended beyond digital; I served as lead print production designer and primary resource for web maintenance and digital marketing. Whether designing websites, print materials, online ads, or custom illustrations, I ensured every touchpoint met brand standards while capturing attention.

I led and contributed designs for AdClubCT awarded pieces, including:

  • GOLD, Best of Healthcare Industry
    “Stay Strong, Masks On,” Dartmouth Hitchcock Health 2021

  • GOLD, Best of COVID-19 Communications
    “Stay Strong, Masks On,” Dartmouth Hitchcock Health 2021

  • GOLD, Special Awards: Creativity
    “Stay Strong, Masks On,” Dartmouth Hitchcock Health 2021

  • BRONZE Best of Financial Industry
    “PathwaysByAmica.com”, Amica Insurance 2021

  • BRONZE Posters Series (3-5)
    “Yard Goats Vaccines Posters,” State of CT, 2021

  • SILVER Online Video Campaign
    “Stay Safe, Stay Home,” State of CT, 2020

Art Director [Contract], PenangBenny Consulting

2021 - 2022

As a contract-based Art Director, I took charge of the entire creative process, from conception to final product delivery. I generated innovative ideas and provided strategic direction based on industry trends. Collaborating with a talented, multidisciplinary team, I oversaw the development of various graphic deliverables for both B2B and B2C audiences. My responsibilities included brand implementation, website design, and print asset production. With my leadership, the team produced high-quality projects that met and exceeded client expectations.


Graphic Designer, Sportika Export

2016 - 2018, Brand Designer/Visual Strategist
2014 - 2016, Junior Designer

I led brand initiatives for Sportika Export’s global presence, establishing visual cohesion across diverse print and digital assets. I delivered a wide range of design services, including brand design, print advertising, packaging, label design, convention booth setups, point-of-sale displays, social media, web design, merchandise, email marketing, and presentations. I collaborated closely with sales teams to tailor campaigns for international markets, ensuring cultural relevance and consistent brand messaging. I created brand guidelines implemented across various touch points, enhancing Sportika’s recognition worldwide. I managed projects from concept to execution, overseeing cohesive storytelling.

I had the opportunity to feature work in various publications and events, including:

Arnold Sports Festival, Australia, 2018
ExpoFitness, Colombia 2016-2018
Muscular Development, Latin Am. 2015-2018
IWF Expo, China, 2018
ChinaFit, China, 2016-2017
Expo Salud Y Deportes, Honduras, 2016-2017
Mr. Región Norte, Dominican Rep. 2015-2017
Mr. Olympia, USA, 2015-2016
Flex Magazine, USA, 2015-2016


Freelance Designer, Various Clients

Opera House Players, 2019
Website design, implementation, & upkeep tutorial.

Yankee Holler, 2016 - 2019
Logo design, brand implementation, album art, website design, merchandise design.

The Practice of Elizabeth C. Schockmel, Psy.D.
Capital Psychiatric Associates, 2016
Website design, implementation, & upkeep tutorial.

Maria College of Albany, 2014
RN Completion Program multimedia advertising campaign.

Western Michigan University, 2012
Biogeochemistry, July 2012, vol. 109, cover art & illustration. 


Volunteer Designer, Various Clients

Opera House Players, 2018-2020
Poster designs for use in set decor; website maintenance.

Manchester Musical Players, 2015
Print advertisements, program cover, crew t-shirt design.

Catherine Cummings Theatre, 2012 - 2014
Print advertisements, souvenir poster designs & illustration, crew t-shirt design, program layout, set design assistance.