PORTFOLIO | UCONN SCHOOL OF BUSINESS
UCONN SCHOOL OF BUSINESS
To attract top-tier graduate students, the University of Connecticut’s School of Business needed a brand campaign as ambitious as its applicants. Traditional advertising wouldn’t cut it. This campaign embraced bold messaging and striking visuals to connect with the movers, the shakers, and the change-makers. Two dynamic strategies were developed: one leaning into confident, assertive copy, and another inspired by liminal spaces and moments of opportunity. The result? A campaign that positioned UConn Business as the launchpad for the next generation of leaders.
