PORTFOLIO | Avery Heights
Avery Heights
Senior living, reimagined. Work became with a campaign emphasizing the Avery Heights quality of care, leveraging a motion-graphic social video that told real-life resident stories.
The “Your Next Chapter” campaign launched in summer 2022 and led to a spin-off podcast covering health, finance, and senior living topics. Alternative names and logos were explored, reinforcing Avery Heights’ commitment to seamless care, convenience, and extraordinary value.
Following the success of these, we endeavored to revitalize the Avery Heights brand from the ground up, starting with exploring logo alternatives, conducting a full color analysis to improve ADA/WCAG accessibility. A website overhaul followed, grounded in UX/UI and ADA best practices to better serve older adults and caregivers alike. Brand and website services are ongoing.
