PORTFOLIO | Avery Heights
Avery Heights
Avery Heights Senior Living has earned a solid reputation for providing seniors with seamless care, convenient living, and extraordinary value. For over 50 years, their staff has provided seamless care and convenient living—all for a great value.
A brand campaign was suggested to help inject new life into existing Avery Heights branding. A social video was developed, focusing on the brand’s existing “signature style” treatment and evolving it into a motion graphic treatment to tell the stories of real-life seniors who lived at Avery Heights.
The “Your Next Chapter” campaign launched for television summer of 2022, and subsequently sparked a spin-off podcast, hosted by the Avery Heights Director of Marketing. The podcast would run through the end of 2022, discussing topics related to physical and emotional health, financial health, senior living communities, and more to guide senior adults through their Next Chapter.
Alternative names and logos were developed for the podcast, an exercise which is featured here.
