PORTFOLIO | CT DEEP
CT DEPARTMENT OF ENERGY AND ENVIRONMENTAL PROTECTON
With Connecticut’s largest waste facility shut down, the state needed a fresh approach to trash reduction. Partnering with DEEP, this campaign introduced food waste separation programs, turning scraps into compost or biofuel. A cohesive brand identity, educational materials, and digital ads helped drive public adoption. The result? A 31% boost in recycling, a 16% reduction in trash, and over 1 million pounds of food waste collected—proving that small changes lead to big impact.
