PORTFOLIO | Connecticut Lottery: Fast Play
ct lottery Fast play
Fast Play from the Connecticut Lottery delivers instant excitement – no numbers to pick, no playslips, no waiting. To highlight its speed and ease, this campaign introduced a snarky animated TV spot, playfully poking fun at traditional lottery games. From TV spot ideation and art direction, to social media assets, the concept reinforced that when it comes to Fast Play, the name says it all.