PORTFOLIO | CONNECTICUT WIC
CONNECTICUT WIC
WIC is more than just nutrition—it’s opportunity. This campaign broadened awareness of the program’s impact, highlighting the many ways it helps families thrive. Approachable visuals and a compelling messaging platform made WIC’s mission clear, leading to 61.5 million impressions and over 9,000 new applications, plus a Bronze Award for Best Integrated Consumer Campaign at AdClub CT 2022.
