PORTFOLIO | Connecticut Lottery PRESENTS: “GIFT BETTER”
ct lottery PRESENTS:
GIFT BETTER
Holiday shopping is stressful, so why not Gift Better? This campaign positioned Connecticut Lottery scratch tickets as the ultimate stress-free holiday tradition. Inspired by nostalgic holiday films, it combined charming animation, a reimagined jingle, and advanced facial tracking to bring a quirky cast of figurines to life. The result? A campaign that made gifting feel as effortless as it should be. Featured in Agency Compile, City Biz, Ads of Brands, and Adweek.
