PORTFOLIO | Connecticut Lottery: YOUR TICKET TO POSSIBLE
ct lottery PRESENTS:
YOUR TICKET TO POSSIBLE
What does winning really mean? This campaign redefined the lottery experience, shifting the focus from cash prizes to unforgettable moments. Using Polaroid photography and Super8 film, the visuals embraced nostalgia, making “possible” feel personal. Spanning TV, digital, out-of-home, and point-of-sale assets, this campaign proved that winning isn’t just about what you buy—it’s about what you experience.
