PORTFOLIO | CONNECTICARE
CONNECTICARE
Personalized healthcare, made simple. At the core of the brand’s design and marketing strategy was an emphasis its in-person customer service locations (a rare offering in healthcare). From direct mailers and email marketing to TV and radio, every asset reinforced ConnectiCare’s commitment to accessibility. During enrollment periods, tailored messaging reached prospective members, existing members, and newly eligible individuals, ensuring every audience had a clear path to the right plan.
