CT DPH MEN’S HEALTH:
“DOUBLE DOG DARE”

Getting men to the doctor isn’t easy. Statistically, they avoid checkups, ignore warning signs, and take more health risks. Connecticut’s Department of Public Health needed a campaign that spoke their language, so we let the dogs do the talking. In conjunction with Threadwood Studios, two lovable (if world-weary) pups were created featuring charming textures and quirky designs, to challenge male viewers to get checked out. After all, no proud dog dad skips a vet visit; so why neglect their own health? The result? A campaign that made preventive care feel approachable, familiar, and impossible to ignore.