PORTFOLIO | CT DPH: “FOR EVERY TOMORROW”
CT DPH: “FOR EVERY TOMORROW”
Early detection saves lives, but only if people take action. This campaign made cancer screenings feel accessible, inclusive, and essential. Using gender-neutral language and an upbeat, real-life aesthetic, the campaign encouraged early screenings across breast, lung, and colorectal cancers. A mix of TV, digital, and radio ensured the message reached those who needed it most.
